Analytics Glossary


Analytics displays refresh every hour!

The Site Search analytics tables and graphs update once per hour.

This is a glossary of analytics metrics reported by the SearchStax Site Search solution. For an in-depth discussion of metrics and best practices, see our blog on UX Best Practices for Site Search.

DescriptionExample
Total SearchesTotal Number of Search Requests in the selected time interval. These include searches with results and searches with no results.
No Result SearchesNo-Result Searches happen when the search engine returns no results for a user’s query.
Searches with ResultsTotal Number of Searches that resulted in 1 or more results being offered to the user.
ImpressionsNumber of results shown to the user.
HitsNumber of index items that matched this search.
Total Searches with ClicksTotal Number of Searches with at least one click on a result item.
Total ClicksTotal Number of clicks on the Search Results items that were shown to the user.
Click-Through RateClick-Through Rate measures how often users click on search results after entering a query.
Mathematically it is (Number of searches with at least 1 click / Total Searches) * 100.
Searches with ClicksTotal Number of Searches that resulted in a Click Through Event.
Searches with No ClicksThis metric tracks how often users search but do not engage with any results. It is the Total Searches minus Searches with Clicks.
Avg Click PositionThis measures how far down your search results page users have to go before clicking.
Avg Click Position is the mean of the positions of the items that were clicked for this search.
Low numbers are good.
Average Search LatencyMean Latency across all Searches.
Total SessionsTotal number of user sessions when a search occurred. A user can execute multiple searches in a session.
Searches per SessionThis metric tracks the number of searches a user performs during a single visit to your site.
Mathematically, it is Total Searches / Total Sessions.
Search ExitsThe number of searches made immediately before leaving the site. Implies that the user gave up and quit.
% Search ExitsSearch Exits / Total Searches.
% No ResultsPercent of Total Searches that produced zero results.
MRRMean Reciprocal Rank. The mean of 1/Click Position for all click-through events. It normalizes the score to the range 0 to 1, with 1 being best.
Total ImpressionsTotal Number of Result Items shown across all searches.
Total ClicksTotal Number of Clicks that were made on Result Items.
Item Click-Through RatePercentage of Total Impressions that received a click-through event.
Mathematically, it is  (Total Clicks / Total Impressions) * 100.
Searches with Related SearchesNumber of searches that offered at least one Related Search.
Related Searches with ClicksNumber of Related Searches that were executed by the search user.
Related Searches Click-Through Rate“Related Searches with Clicks” divided by “Searches with Related Searches” x 100.

Questions?

Do not hesitate to contact the SearchStax Support Desk.