Jan. 31, 2022
Tom Humbarger
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SearchStax has released new AI-powered and machine learning features for SearchStax Studio. The AI-powered site search capabilities leverage machine learning to increase engagement when a user is conducting searches on a website. Artificial intelligence currently powers the Auto-Suggest and Related Searches features.
Auto-Suggest enables real-time suggestions when the user starts typing a search term. SearchStax Studio uses machine learning to leverage search history to build recommendations of searches that users may be looking for. This improves findability, reduces spelling errors and helps direct users to the right content.
There is also an Add Word feature that lets administrators pre-seed the Auto-Suggest suggestions with their own tips until the auto-suggest feature builds a sufficient database of suggestions from historical searches. On the Australian Catholic University website, powered by SearchStax Studio, the auto-suggest feature kicks in after typing a single letter.
Auto-Suggest feature in action on the Australian Catholic University website
Related Searches enables Google-like search suggestions that users expect to see at the bottom of their search results. This lets users further refine their searches and enhances discovery. Using learnings driven by user interactions and correlation of searches, the AI-driven capability makes it easy for business users to offer a better experience for users. AI driven by historical searches, SearchStax Studio will offer up to 10 related search terms that may be of further interest to the user. Clicking on a related search term will launch a new search for that search phrase.
Administrators can also manually add Related Search results individually or uploaded by a file through the SearchStax Studio interface. When Related Searches have been manually added, they appear at the front of the Related Search results. The AI-Powered search results are then added after the manually added results. In the example below, we have identified 5 related searches that will appear in the search results whenever a user enters ‘sitecore’ on our search page.
Related Searches feature in SearchStax Studio
When a user enters ‘sitecore’ as a search term in a search on our website, the user is presented with 10 related search terms at the bottom of the search results. The first 5 results were added manually using the SearchStax Studio interface as displayed above and the last 5 results are powered by artificial intelligence. The combination of manual and AI-driven results will give marketers the ability to deliver the most relevant and personalized results for their customers.
Example of AI-Driven and manually curated Related Searches – the shaded results are driven by AI
SearchStax has also released a new SearchStax Studio API that retrieves Related Searches defined for a specific search phrase in SearchStax Studio. The API can be accessed through any tool that assembles HTTP requests and the result is a Json document of related-search strings for display on a search page. Existing SearchStax Studio users will be able to quickly add AI-powered Related Search to their websites by using the new API and the SearchStax Studio UX Accelerator.
SearchStax Studio gives digital marketers insights into search and control over the search experience. SearchStax Studio gives marketers the power to leverage search analytics while easily creating a more modern search experience with easy-to-use tools. Start a free SearchStax Studio trial or contact us for a demo and evaluation to see how we make powerful search easy.
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