When people can't find answers on your site, they assume you don’t have what they need and leave. Deliver the AI-powered discovery experience students expect from your site search.
72% of institutions don't track “no-results” queries.
Chronicle Studio, 2025
Prospective students don’t complain when your search fails them, they leave for another .edu tab or they flood your admissions and registrar inboxes with the exact questions your website should have answered.
Students expect natural-language search, not keyword matching. Outdated site search returns generic or irrelevant results, leaving students to reword, retry or give up. The same content gaps that frustrate onsite search also determine what AI assistants say about your institution.
50% of users say search returns irrelevant results.
Chronicle Studio, 2025
Improve findability with AI, give marketers control with built-in IT governance and surface deeper insights to drive enrollment and onsite outcomes.
Connect all website visitors to the right answers, information and actions faster and with less friction.
Digital teams gain control over search quality and discovery without submitting a ticket for every change.
Drive outcomes that matter to your university: engagement, findability, self-service and conversion.
Deliver direct, trusted answers with AI and natural language processing that understands student intent.
Support decentralized departments and colleges with the scale, governance and accessibility complex campuses require.
See why universities trust SearchStax.
AI Search and Discovery Platform Site Search
Distributed administration with centralized governance.
Empower colleges and departments to manage their own search experiences
Ensure your search experience stays in compliance.
WCAG 2.1 AA conformant, aligned to ADA Title II requirements, HECVAT
Turn student intent into enrollment. Explore Chronicle Studio’s latest research on the state of site search in higher education.
Turn student intent into enrollment. Explore Chronicle Studio’s latest research on the state of site search in higher education.
Connect students, faculty and alumni to trusted answers, programs, directories and content with AI search and discovery.
Attract students by speeding up how they find programs on your website. Allow them to ask questions and get direct answers.
Whether looking for housing, tuition, deadlines or other considerations, give direct information quickly.
Give your programs, deadlines and initiatives the spotlight they deserve at the top of your search results to drive engagement.
Students search 'add/drop' and 'bursar.' Match campus language to your web content.
University of Arizona
“We’re excited about Smart Answers to make information more accessible to users while drawing from an index we curate.”
Laurie Moore
Director, Web Development
Texas Christian University
“Smart Ranking has made a noticeable difference in our site search experience. Average click position is up 37%, and we’ve seen a 16% boost in click-through rate…”
Corey Reed
Director, Web Management
The Ohio State University, College of Food, Agricultural, and Environmental Sciences
“A question brings back those Smart Answers that SearchStax provides. It gives us a snackable AI response with a source connection.”
Kris Read
Associate Director of Web & Digital Strategy
Optimizely
