Optimizely
Doing More with Less
How Higher Ed Marketers Can Maximize Impact in the Age of Budget Cuts
Webinar Overview
Higher education marketing and admissions leaders are facing a harsh reality, declining enrollment, reduced budgets and growing expectations. The pressure to do more with less is real. But what if the answer isn’t more resources, but smarter use of the ones you already have?
In this session, higher ed marketing leader Jaime Hunt of Solve Higher Ed and digital strategist Jeff Dillon of SearchStax will share practical, budget-conscious approaches to amplify your impact without overextending your team. Drawing from years of leading transformations at diverse institutions, they’ll show how to reframe constraints as opportunities—unlocking hidden value in your existing website, content and data.
You’ll leave with strategies to
- Turn your website into a self-service hub that lightens the load on admissions and marketing teams
- Boost discoverability of content with AI-powered search
- Turn search analytics into a growth engine for your best content
- Apply AI to improve the relevance and engagement of your content
- Protect and scale your brand with clear governance and messaging
You’ve already made big investments in your digital presence, now it’s time to make those investments work harder for you.
Featured Speakers
Jeff Dillon
Higher Education Digital Strategist at SearchStax
Founder of EdTech Connect
Expert in search, digital governance and web architecture for colleges and universities
Jaime Hunt
Founder of Solve Higher Ed
Former CMO with 20+ years experience building award-winning higher ed brands
Additional Resources
AI Smart Assistant: Higher Ed’s Search Amplifier
Today’s students expect fast, intelligent search, and most higher ed websites aren’t delivering. Explore how AI-powered site search can close the gap, improve content discovery and help institutions meet rising expectations of their current, and future, generation of students
3 Reasons Site Search Should Lead Your Higher Ed Website Redesign
With so little margin for error, intelligent site search is a non-negotiable component of a successful online experience. Instead of treating it as the last item on your checklist, make it your top priority. Here are the three reasons why you should prioritize search in your next website redesign project.