Optimizely
Hosted by: SearchStax and Symetris
Tuesday, March 24 @ 11am PT/ 2pm ET
From Browsing to Transacting:
Reimagining Healthcare Websites for the Low-Click Era
webinar overview
AI summaries and on-page answers are reshaping how patients find and interact with healthcare websites. The old playbook of driving traffic and hoping for clicks is no longer enough. Your site needs to meet patients in the moment and move them to action.
what you’ll learn
- How AI-powered search is changing the way patients move from intent to action
- Why traditional traffic metrics no longer tell the full story of your site performance
- How to rethink digital journeys to support high-intent patient moments
- Which KPIs to track when fewer clicks actually means higher impact
Join us for a practical session designed for healthcare marketers, web managers and digital teams who want to evolve their websites from passive browsing destinations to action-oriented experiences.
Additional Resources
7 Practical Moves to Improve Healthcare Marketing Today
Chris Pace shares 7 practical moves healthcare marketing teams can make right now to reduce friction, improve findability and help patients move forward with confidence.
Healthcare’s Search Results Page Is the New Homepage
Read about why treating onsite search like a product helps healthcare organizations unify the patient journey and build trust.
Deliver Info Faster with AI-Powered Smart Answers
Learn how Smart Answers modernizes onsite search with fast, trustworthy answers powered by your existing content.