Optimizely
Intro to SearchStax for Higher Education
webinar overview
AI Overviews are eating your organic traffic. The visitors who do reach your .edu are higher-intent than ever, more informed and ready to take the next step.
69% of website visitors head straight to the search bar. What they find (or don’t) will make or break their experience with your school.
Join SearchStax for a live product demo where we’ll show how modern search and discovery has evolved from a basic utility into a marketing conversion lever that supports enrollment, retention and brand credibility.
In this 30-minute webinar you’ll learn:
- How to meet growing expectations by delivering generative AI summaries (Smart Answers)
- How to track topics of interest and guide prospective students to programs, applications, campus visits and financial aid pages without having to pay for clicks
- How to eliminate “no results found” by transforming potential dead ends into engagement moments
- What leading schools are doing to stay ahead
Additional Resources
All New Research Report
SearchStax partnered with The Chronicle of Higher Education to survey 225+ marketing and web experience professionals in higher education.
Google Programmable Search Engine deadline looms
Google is splitting Programmable Search Engine into tiers, and the free tier just got a ceiling. Universities with many domains should read now.
How Smarter Campus Search Wins with AI-Savvy Students
More than 80% of college applicants turn to search engines to explore programs, compare schools and gather information, making your home page the most expensive page nobody sees.