Optimizely
Hosted by: SearchStax
Tuesday, May 19 @ 10am PST / 1pm EST
From Intent to Access:
Fixing the Disconnect in Healthcare Marketing
webinar overview
Healthcare discovery is no longer linear. Patients move across paid, earned and third-party channels, making it harder to connect marketing investment to real outcomes and measure success beyond traditional attribution. But even as discovery evolves, one challenge remains: what happens when a patient searches for care and can’t find what they need.
In this session, Amsive Health and SearchStax explore why the gap between intent and access continues to limit performance, and how to fix it.
what you’ll learn
- Where patient journeys break after the click, including on-site search experiences
- Why strong campaign performance doesn’t always translate to patient acquisition
- How search and behavioral data reveal real patient intent
- Simple UX and search fixes that drive real patient action
Additional Resources
New Research: How website experience drives trust and patient acquisition
Patients form impressions of health systems before any clinical interaction takes place. Learn what we discovered from 1,000 patient surveys.
Healthcare’s Search Results Page Is the New Homepage
Read about why treating onsite search like a product helps healthcare organizations unify the patient journey and build trust.
7 Practical Moves to Improve Healthcare Marketing Today
Chris Pace shares 7 practical moves healthcare marketing teams can make right now to reduce friction, improve findability and help patients move forward with confidence.