Optimizely
New Research
Win or Lose Patients at the Digital Front Door
How website experience and site search drive trust, access and patient acquisition
Patients are forming impressions of health systems before any clinical interaction takes place. In a survey of 1,000 participants, MDRG and SearchStax uncovered how website experiences and site search are shaping patient trust.
Read the Report to Understand:
- Why nearly all patients use provider websites during their decision process
- How search failure is quietly driving patients to call centers or worse, away from your health system entirely
- What 80% of patients say would increase their likelihood of engaging with a provider
- How digital expectations differ sharply by generation and what that means for your long-term acquisition strategy
See What 1,000 Patients Revealed
What healthcare decision makers are saying:
75%
of patients use hospital or health system websites during their care decision process.
60%
of patients report major frustrations with onsite search.
65%
of patients who can’t complete tasks online call the provider instead.
About MDRG
MDRG, Inc. is a full-service market research firm trusted by leading healthcare systems across the country. They specialize in uncovering actionable insights through Brand Research, Customer Experience, Product Development and Advertising Research. MDRG aligns their research with the critical decisions healthcare leaders need to make. Their proprietary WholeMind™ approach goes beyond surface-level data, tapping into both rational and emotional drivers of consumer behavior for research that delivers clarity, inspires strategy and drives your organization forward.
