Bad Website Search Leaks Revenue

Failed findability turns patient intent into lost trust, higher costs and abandoned journeys.

In a survey of 1,000 participants, MDRG and SearchStax uncovered how website search directly drives patient conversions.

Failed findability turns patient intent into lost trust, higher costs and abandoned journeys.

In a survey of 1,000 participants, MDRG and SearchStax uncovered how website search directly drives patient conversions.

The Shift

Patients Expect Immediate Answers

75%

75% of patients use hospital or health system websites during their care decision process.

The Breakdown

60%

60% of patients experience major frustrations with onsite search.

The Consequence

65%

65% of patients who can’t complete tasks online switch to phone calls.

The opportunity

80%

80% of patients say better digital experiences would increase engagement.

The takeaway