Optimizely
Society for Healthcare Strategy & Market Development (SHSMD)
October 12-14, 2025 | Dallas, TX | Booth #241
Simplify the patient journey with smarter website search! Connect with our team of experts at Society for Healthcare Strategy & Market Development (SHSMD) to learn how we can help elevate your website search experience.
Attend our session on Monday, October 13, at 3:20 pm: “Improving the Digital Patient Experience, One Search at a Time” with guest speaker Christopher Stallings, healthcare product and strategy executive.
Learn more about our session and attending team below, or get ahead of the crowd and schedule your demo today!
Session Details:
Improving the Digital Patient Experience, One Search at a Time
Presenters: Healthcare Digital Leaders Christopher Stallings and Chris Pace
When: Monday October 13 | 3:20 pm - 4:05 pm
Location: TBA
Christopher Stallings
Former Executive Director of Digital Consumer Products
Explore the evolving expectations of the digital patient experience – such as finding information immediately in the moments that matter. Discover how website visitor search behavior can uncover high value insights and gaps that influence content strategy while maintaining HIPAA compliance and patient privacy. Learn how AI can be combined with human oversight to optimize website search experiences across multiple service lines and domains. Find out how search can help unify information via one search experience for Find a Doctor, Find a Location, and Find a Specialty. Learn how to promote high value focus areas within the search experience.
Learning Objectives:
- Participants will learn how to analyze website search data to uncover what keywords visitors are searching for and details about what searches return no results.
- Participants will develop the ability to use website search data to inform content strategies, marketing strategies and promote high-value objectives.
- Participants will be able to apply a framework for how to build brand trust into their website search experience.
Learn More about Site Search for Healthcare Systems
Healthcare Website Search Best Practices
Visitors to healthcare websites have specific needs in mind. They are often on a time crunch to urgently find very specific information. Because the website represents the primary digital patient experience, quickly finding relevant information is key.
Key Use Cases for Healthcare Site Search
Your website search has tremendous potential yet is often underutilized on healthcare sites. Visitors who search your site not only expect immediate information, but evolving behaviors mean more people will go straight to search and skip the navigation altogether. SearchStax makes sure your patients find what they need fast. What are the key uses?
Meet our Team at eduWeb Summit!
Kevin Stejskal
Sr. Account Executive
Sam Mazzaferro
Account Executive
Jeff Dillon
Digital Strategist
Shamaila Shah
Events and Programs
Manager
Meet our Team at SHSMD!
Chris Pace
Brandon Hough
Mike Shafer
Shamaila Shah
Explore SHSMD
The Society for Health Care Strategy & Market Development (SHSMD), a professional membership group of the American Hospital Association, powers the strategy professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development.