Optimizely
SHSMD26 Connections
September 27-29, 2026 | Baltimore, MD
Simplify the patient journey with smarter website search! Meet the SearchStax team at the Society for Healthcare Strategy & Market Development (SHSMD) Connections conference to discover how AI-powered search connects patients to providers, services and answers to give your digital marketers insight into search behavior and content gaps.
Meet our Team
Chris Pace
VP Digital Experience Strategy
Brandon Hough
Sr. Account Manager
David Pilgrim
Senior Director, Strategic Alliances
Shamaila Shah
Events & Programs Manager
Additional Resources
Patients judge your health system before the first appointment
See what 1,000 patients said about the website friction that weakens trust, shapes care decisions and influences whether they choose or leave a health system.
Healthcare’s Search Results Page is the New Homepage
Read about why treating onsite search like a product helps healthcare organizations unify the patient journey and build trust.
About SHSMD Connections
SHSMD Connections is the premier annual conference hosted by the Society for Health Care Strategy & Market Development (an American Hospital Association professional community). It gathers health care marketing, strategic planning, communications, and business development leaders for professional development and peer networking.