Optimizely
Healthcare Interactive Conference (HCIC)
October 25-28, 2026 | Orlando, FL
Build patient trust with every search! Connect with the SearchStax team at Healthcare Interactive Conference (HCIC) at booth # 507 to see how to build patient trust with AI-powered search and discovery that connects patients to trusted answers, providers, services and clear paths to care.
Meet our Team
Chris Pace
VP Digital Experience Strategy
Jonathan Verdin
Healthcare BDR
Shamaila Shah
Events & Programs Manager
Nick Castelli
Senior Account Executive
Mike Hill
Senior Account Executive - Healthcare
David Pilgrim
Senior Director, Strategic Alliances
Speaking Session
Search Is Part of Access: Why Healthcare Leaders Need to Rethink Digital Discovery
Presenters: Aaron Watkins of NorthBay Health and Chris Pace of SearchStax
When: Tuesday, October 27, 1:45 - 2:30 pm
Location: TBD
Patients aren’t browsing healthcare websites. They’re trying to make decisions. Whether finding a physician, exploring treatment options or preparing for an appointment, their ability to find relevant information can influence whether they take the next step toward care.
Yet many healthcare organizations still treat website search as a utility rather than a strategic part of the digital experience.
Join Chris Pace of SearchStax and Aaron Watkins of Northbay Health for a practical conversation about rethinking digital discovery. Drawing on new consumer research and Northbay Health’s approach to digital transformation, they’ll explore the decisions that shape a more connected experience, how to align search investments with patient and business outcomes and why understanding search behavior can reveal opportunities to improve access.
Attendees will leave with practical ideas for making discovery a strategic priority, measuring what matters and identifying improvements they can make without waiting for their next website redesign.
Aaron Watkins
AVP of Digital Strategy at NorthBay Health
Additional Resources
Patients judge your health system before the first appointment
See what 1,000 patients said about the website friction that weakens trust, shapes care decisions and influences whether they choose or leave a health system.
Healthcare’s Search Results Page is the New Homepage
Read about why treating onsite search like a product helps healthcare organizations unify the patient journey and build trust.
About Healthcare Interactive Conference (HCIC)
HCIC is the premier conference where executive and senior marketing, digital health and patient experience leaders come to focus on the business and transformation of healthcare. HCIC is where marketing, digital and the consumer experience converge! Your HCIC experience will help you refocus marketing and digital efforts while lifting up your team and organization.