Optimizely
Healthcare Interactive Conference (HCIC)
October 25-28, 2026 | Orlando, FL
Build patient trust with every search! Connect with the SearchStax team at Healthcare Interactive Conference (HCIC) at booth # 507 to see how to build patient trust with AI-powered search and discovery that connects patients to trusted answers, providers, services and clear paths to care.
Meet our Team
Chris Pace
VP Digital Experience Strategy
Brandon Hough
Sr. Account Manager
Leslie Weller
Dir. Product Marketing
Shamaila Shah
Events & Programs Manager
Speaking Session
Modern Search for Modern Healthcare: Improving Findability, Access, and Trust Across Digital Properties
Presenters: Aaron Watkins of NorthBay Health and Chris Pace of SearchStax
When: Tuesday, October 27, 1:45 - 2:30 pm
Location: TBD
Healthcare consumers and providers expect fast, accurate and trustworthy digital experiences – but legacy search often creates friction instead of clarity. In this session, SearchStax and NorthBay share how modern, cloud-native search architectures can improve content findability, reduce operational burden, and support better patient and provider experiences. Attendees will learn practical approaches for implementing scalable search solutions that align with healthcare compliance, accessibility and digital transformation goals.
Aaron Watkins
AVP of Digital Strategy at NorthBay Health
Additional Resources
Patients judge your health system before the first appointment
See what 1,000 patients said about the website friction that weakens trust, shapes care decisions and influences whether they choose or leave a health system.
Healthcare’s Search Results Page is the New Homepage
Read about why treating onsite search like a product helps healthcare organizations unify the patient journey and build trust.
About Healthcare Interactive Conference (HCIC)
HCIC is the premier conference where executive and senior marketing, digital health and patient experience leaders come to focus on the business and transformation of healthcare. HCIC is where marketing, digital and the consumer experience converge! Your HCIC experience will help you refocus marketing and digital efforts while lifting up your team and organization.