Optimizely
Digital Collegium 2026
October 18-21, 2026 | Pittsburgh, PA
Students can’t enroll in programs they can’t find on your site. Connect with the SearchStax team at booth #104 at Digital Collegium to see how AI-powered search helps students find the programs, deadlines, and answers they’re looking for, faster.
Don’t miss our session, “Why Students Can’t Find What They Need on Your Website (and How TCU is Fixing It With AI),” featuring guest speaker Corey Reed from Texas Christian University.
Explore our session details and meet the SearchStax team below. Or beat the rush and schedule your demo today!
Meet our Team
Jeff Dillon
Digital Strategist
Sam Mazzaferro
Senior Account Executive
David Pilgrim
Senior Director, Strategic Alliances
Shamaila Shah
Events & Programs Manager
Speaking Session
Why Students Can’t Find What They Need on Your Website (and How TCU is Fixing It With AI)
Presenters: Corey Reed of Texas Christian University and Jeff Dillon of SearchStax
When: Tuesday, October 20, 2:00 - 2:45 pm
Location: TBD
In this session, TCU’s Director of Website Management Corey Reed and higher-ed digital strategist Jeff Dillon will share how their team used search data to identify content gaps, reduce failed searches, and create a smarter search experience that better connects students with the answers they need.
Key Takeaways
- Why site search is the most underutilized tool in your digital marketing stack, and what TCU’s query data revealed about real student needs and content gaps
- How Practical AI can reduce dead-end searches and give marketers control over result quality at scale
- How to use search analytics as a strategic decision-making tool, not just a reporting dashboard, to inform content strategy and seasonal campaigns
Corey Reed
Director of Website Management at Texas Christian University
Additional Resources
All New Research Report
Google Programmable Search Engine deadline looms
Google is splitting Programmable Search Engine into tiers, and the free tier just got a ceiling. Universities with many domains should read now.
How Smarter Campus Search Wins with AI-Savvy Students
More than 80% of college applicants turn to search engines to explore programs, compare schools and gather information, making your home page the most expensive page nobody sees.
