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Website search functionality is a growing issue and critical blindspot for higher ed institutions. Here’s a firsthand look at how the issue affects universities who are struggling to keep up with digital demands.
Websites for higher education are packed with information, but that can make it difficult for potential students to find a specific webpage. Understanding what Gen Z customers need and expect is critical to winning them over.
Building a strong brand for your institution has never been more important. Balancing the reality of your campus with the overwhelming nature of being a marketer today, this conference will help participants identify, explain and integrate the key ingredients to creating, sustaining and measuring the impact of a successful brand strategy and market position. Join your colleagues to gain insights into how to start the process, bring your campus stakeholders with you, build the optimal organization, determine metrics that matter and develop inspiring creative work that supports your effort.
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