We recommended SearchStax to Nixon Peabody because we knew it had all the out-of-the-box features their marketing team needed. It could be implemented quickly and easily into their Sitecore solution while setting them up to address longer-term needs.
Solutions Architect at Merkle
Nixon Peabody is an American Lawyer top-100 law firm in the United States with 15 offices worldwide and nearly 1,700 employees. They deliver exceptional service to their clients and their communities by combining high performance, entrepreneurial spirit, deep engagement, and an unwavering commitment to a culture of collaboration, diversity, and humanity. Merkle is a SearchStax partner and works with Fortune 1000 companies to maximize customer experiences.
One of Nixon Peabody’s core competencies is the ability to deliver creative solutions in highly complex legal situations. To help display this differentiation in a competitive market, Nixon Peabody determined that an exceptional digital experience with robust search would be a critical requirement for the website upgrade and launched a Sitecore initiative with a tight deadline to quickly bring a new website to market. They also knew that digital experience projects can become complicated quickly and that speed-to-market is very important.
Nixon Peabody’s implementation partner, Merkle, initially set out to deliver the required search functionality using Sitecore Content Search API. However, the team ran into several hurdles in the backend and the front-end user experience did not live up to the desired experience. Having identified that site search was not only critical but a priority, Merkle recommended leveraging SearchStax Studio’s out-of-the-box experience and easy-to-integrate approach.
Merkle collaborated with SearchStax to ensure that Studio met all of Nixon Peabody’s criteria including keyword search, faceting, highlighting, spell check, search analytics, relevance tuning, and more. Merkle helped make the decision easy for Nixon Peabody by demonstrating the value-added by Studio with minimal implementation effort from its technical delivery team. The product’s ease-of-use and quick implementation time were the winning factors.
More importantly, Merkle and SearchStax demonstrated how easily and quickly Studio can be implemented. In less than three weeks, Merkle launched SearchStax Studio to meet go-live deadlines and deliver the customer experience that Nixon Peabody desired while also addressing all security and compliance requirements.
Nixon Peabody’s website search was significantly transformed after implementing SearchStax Studio with impressive results that include:
Merkle won a SearchStax 2022 Partner Excellence Award for this project.
Implemented in < 3 weeks
Increased User Engagement – 13% more page visits and 50% more time on site