Nixon Peabody Transforms Site Search
And Increases Engagement

SearchStax Brings Speed and Easy Implementation​

We recommended SearchStax to Nixon Peabody because we knew it had all the out-of-the-box features their marketing team needed. It could be implemented quickly and easily into their Sitecore solution while setting them up to address longer-term needs.

Chet Potvin
Solutions Architect at Merkle


Nixon Peabody is an American Lawyer top-100 law firm in the United States with 15 offices worldwide and nearly 1,700 employees.  They deliver exceptional service to their clients and their communities by combining high performance, entrepreneurial spirit, deep engagement, and an unwavering commitment to a culture of collaboration, diversity, and humanity. Merkle is a SearchStax partner and works with Fortune 1000 companies to maximize customer experiences.


One of Nixon Peabody’s core competencies is the ability to deliver creative solutions in highly complex legal situations. To help display this differentiation in a competitive market, Nixon Peabody determined that an exceptional digital experience with robust search would be a critical requirement for the website upgrade and launched a Sitecore initiative with a tight deadline to quickly bring a new website to market. They also knew that digital experience projects can become complicated quickly and that speed-to-market is very important. 

Nixon Peabody’s implementation partner, Merkle, initially set out to deliver the required search functionality using Sitecore Content Search API. However, the team ran into several hurdles in the backend and the front-end user experience did not live up to the desired experience. Having identified that site search was not only critical but a priority, Merkle recommended leveraging SearchStax Studio’s out-of-the-box experience and easy-to-integrate approach.


Merkle collaborated with SearchStax to ensure that Studio met all of Nixon Peabody’s criteria including keyword search, faceting, highlighting, spell check, search analytics, relevance tuning, and more. Merkle helped make the decision easy for Nixon Peabody by demonstrating the value-added by Studio with minimal implementation effort from its technical delivery team. The product’s ease-of-use and quick implementation time were the winning factors. 

More importantly, Merkle and SearchStax demonstrated how easily and quickly Studio can be implemented. In less than three weeks, Merkle launched SearchStax Studio to meet go-live deadlines and deliver the customer experience that Nixon Peabody desired while also addressing all security and compliance requirements.


Nixon Peabody’s website search was significantly transformed after implementing SearchStax Studio with impressive results that include:

  • Increased user activity with the search bar – After SearchStax Studio was implemented, users visited 13% more pages and spent approximately 50% more time on the site consuming relevant content
  • An 8 to 13 point improvement in Vercel’s Real Experience Score on the two search pages where SearchStax Studio was implemented
  • Dramatic improvement in search performance over the Sitecore Content Search API
  • The ability to leverage search analytics to make informed decisions on search experience and tune results to fit the needs of visitors without developer intervention

Merkle won a SearchStax 2022 Partner Excellence Award for this project.


SearchStax Studio




North America


Professional Services

Implemented in < 3 weeks

Increased User Engagement – 13% more page visits and 50% more time on site