July 11, 2025
Sabrina Yeung
|
SearchStax Site Search now includes Smart Answers – our latest AI-powered enhancement that turns your search experience into something truly modern: fast, concise answers, generated from your trusted website content.
Smart Answers helps site visitors discover information faster, engage more deeply and return to your site more often.
What is Smart Answers?
Smart Answers is an AI feature that sits right on top of your site’s search results. When a visitor asks a question, it returns a short, direct answer – generated from your existing indexed content – delivering a concise answer without your visitor having to dig through a dozen links to find an answer.
It’s like having a built-in expert on your site, ready to respond to any questions your visitors ask.
Here’s how it works:
- A visitor asks a natural language question in the search bar.
- Smart Answers uses the most relevant results to generate a concise answer – cited and grounded in real content from your site.
- The answer appears instantly, above the traditional search results.
- Users have the option to provide feedback by providing a thumbs up / down.
So Long Keywords, Hello Questions and Answers
Search behaviors are evolving. Research shows that at least 65% of website visitors expect to be able to ask natural language questions and get responses back as part of their search experience. Let’s be honest: no one wants to search like this anymore –
economics or finance -remote -virtual
They’d rather just ask –
What in-person econ or finance programs do you offer?
Now, with Smart Answers, they can – and get an answer right away, keeping them engaged and reducing friction along the way.
Viewing Feedback from Your Visitors
When a user interacts with Smart Answers, they can provide thumbs up / down feedback to rate the helpfulness of the response. This data is available in your Site Search dashboard under Analytics → Search Feedback.
This simple feedback loop helps you understand which answers are working – and where improvements may be needed.
Why Marketers Love Smart Answers
Smart Answers isn’t just a better visitor experience – it’s a better marketing tool.
- Modernize the digital experience: Meet rising visitor expectations for intelligent, fast and friendly answers
- Shift visitor behavior: Encourage natural language questions instead of short, ambiguous keywords – resulting in clearer intent and higher search satisfaction.
- Increase engagement: Faster answers mean happier visitors who are more likely to stay, click and convert.
- Maximize content ROI: Smart Answers reuses the great content you’ve already created – no new content or reauthoring required.
What’s Next with Smart Answers and AI Search Solutions?
This is just the beginning. We’re actively working on additional AI-powered search innovations as we continue to explore what’s possible to meet our customers’ needs.
Learn more about Smart Answers and our range of AI solutions and contact our team today to transform your site’s search experience.
