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The Search Experience Blog

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How to create customer journey maps strategies and examples
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How To
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9 min. read

Customer Journey Map Guide: Your Mapping is Missing One Key Element

Customer journey mapping is an essential process for marketers to deliver a great experience that converts visitors to customers. But the modern...
how to enhance university website user experience
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Higher Education
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4 min. read

Enhancing User Experience with Effective Site Search on University Websites

Former University IT Director Jeff Dillon dives into the importance of optimizing site search user experience features for higher education websites....
Guide on the dual approach to data governance in higher education
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Higher Education
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4 min. read

The Dual Approach to Optimizing Content Discovery in Higher Education

The dual approach to content discovery empowers higher education web teams to ensure that high quality content and resources are discoverable on...
How to improve website click-through rate (CTR) guide for marketers
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Site Search
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10 min. read

How to Improve Your Website Click-Through Rate

Website click-through rate is a great litmus test for marketing teams to understand their site and campaign performance. But many teams are...
Data Ingestion for SearchStax Studio
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7 min. read

Data Ingestion for Site Search

Data ingestion is often a major challenge to getting site search up and running. Check out our latest post where we review...
Why free software isn't always free in higher education
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Site Search
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5 min. read

Why Free Isn’t Free in Higher Education Software

Former University IT Director Jeff Dillon explores why “free” software comes with hidden costs in the higher education space....

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