Optimizely
Search That Works: Digital Access in Healthcare
How smarter search improves access, reduces friction and delivers on digital expectations
read the EBOOK TO DISCOVER:
- Why 43% of website visitors go straight to search
- The real cost of search friction
- What patients actually expect from healthcare websites
- The 5 must-haves for modern healthcare search
Open the new digital front door!
Level up your search experience to meet patient expectations
Capture search intent
77% of patients search online before booking
Growth Marketing Pro, 2024
Deliver price transparency
Over 50% look for cost information
Experian, 2024
Prioritize the mobile experience
62% of health searches happen on mobile
Pew Research, 2024
Trusted by fellow health systems
