Optimizely
AI-Powered Site Search for Higher Education
webinar overview
Site Search can be one of the most powerful marketing tools and yet it’s often an overlooked lever on university websites. This live product demo will show how modern search has evolved from a “nice-to-have” into a conversion engine that supports enrollment, retention and brand credibility.
In this 30-minute session you’ll learn:
- Why students expect great search experiences and explore real world examples
- How to guide more prospects to applications, campus visits and financial aid pages without paying for clicks
- How to eliminate “no results found” by transforming potential dead ends into engagement moments
- How to meet growing expectations by delivering generative AI summaries (Smart Answers) trained exclusively on your own data
Additional Resources
All New Research Report
SearchStax partnered with The Chronicle of Higher Education to survey 225+ marketing and web experience professionals in higher education.
AI Smart Assistant: Higher Ed’s Search Amplifier
Today’s students expect fast, intelligent search, and most higher ed websites aren’t delivering. Explore how AI-powered site search can close the gap, improve content discovery and help institutions meet rising expectations of their current, and future, generation of students.
How Smarter Campus Search Wins with AI-Savvy Students
More than 80% of college applicants turn to search engines to explore programs, compare schools and gather information, making your home page the most expensive page nobody sees.