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Live Event
Hosted by: SearchStax
Thursday, May 14 @ 10am PST / 1pm EST

The Invisible Enrollment Funnel:

How AI Search is reshaping the student journey

webinar overview

Students are searching everywhere: Google, AI tools and on your website, but most institutions can’t see what’s actually driving decisions.

While your site is still the most trusted source, key moments of intent are hidden in search behavior, creating an invisible enrollment funnel, if you know where to look.

what you’ll learn

  • How AI is changing program discovery, and how to get your programs surfaced
  • Why traditional funnels miss student intent
  • How to use search data to identify new content ideas
  • UX strategies that drive applications

Meet Your Hosts

Ryan Dool Web Director University of Arizona

Ryan Dool

Web Director University of Arizona

See bio
Paula French Director Search Influence

Paula French

Director Search Influence

See bio

Jeff Dillon

Digital Strategist for Higher Education

See bio
VIEW ON-DEMAND WEBINAR
VIEW ON-DEMAND WEBINAR
Live Event

Additional Resources

cover page for The State of Site Search in Higher Education Report

State of Site Search in Higher Education Report

Research shows higher education websites struggle with search relevance and student information discovery challenges.

Read More
The smart assistant: AI as higher ed's search amplifier

AI Site Search for Higher Education Explained

AI-driven site search helps higher education institutions improve discovery, enrollment, engagement, and user experience.

Read More
The Side Door Effect - Better onsite search with AI is a win for students and digital experience owners alike

Smarter AI Transforming Education Experience

Higher education search improvements using AI enhance relevance, reduce dead ends, and improve student journeys.

Read More

Ready to enhance your website search?

schedule a demo

Ryan Dool | Web Director | University of Arizona

Ryan Dool is the Director of Web Development for Marketing & Brand Development at the University of Arizona, where he leads web strategy at the intersection of development, SEO, and emerging AI technologies. With more than 14 years of experience across higher education and marketing technology, he brings a hands-on perspective to how AI, LLMs, and modern search are reshaping content strategy and digital visibility. His background blends deep technical expertise with a strong understanding of digital marketing and search performance.

Paula French | Director | Search Influence

Paula French is a higher education digital marketing expert who helps universities attract prospective students through SEO, AI search, and digital advertising. As Director of Sales and Marketing at Search Influence, she partners with institutions to shape enrollment strategies around how students discover programs today—especially as AI search reshapes that journey.

She has worked with universities including Harvard, Tulane University, and Tufts University, and is a recognized voice on how AI is transforming program discovery and enrollment marketing. Paula has spoken at UPCEA and the AMA Symposium for the Marketing of Higher Education, sharing how institutions can adapt their strategies for what’s next.

Jeff Dillon | Digital Strategist for Higher Education | SearchStax

Jeff Dillon is the Digital Strategist for Higher Education at SearchStax and the founder of EdTech Connect, a technology marketplace designed exclusively for the higher education community. Jeff has over 20 years of leadership experience in higher education technology with expertise in search engines, AI, digital experience platforms, personalization strategies and communication tools.