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Live Event
Hosted by: SearchStax
Tuesday, February 17 @ 11am PST / 2pm EST

How Do They Search?

3 Ways to Optimize for AI Search and On-Site Search

webinar overview

AI-driven discovery is shrinking website traffic, but the visitors who do arrive are more intentional than ever. And they are far more likely to convert if your website is ready.

what you’ll learn

  • Why your website may be underperforming despite strong traffic
  • How AI-driven discovery has changed user behavior
  • What to fix to capture high-intent users when it matters most, without a full site redesign
  • How these strategies work in real healthcare and higher education scenarios
Join us for an insightful conversation with practical takeaways for marketers, web managers and content teams in healthcare, higher education and similar organizations who want to turn high-intent visitors into conversions.

Meet Your Hosts

Andy Crestodina

Co-founder and CMO Orbit Media

See bio

Jeff Dillon

Higher Education Digital Strategist at SearchStax

See bio

Chris Pace

VP Healthcare Industry SearchStax

See bio
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Additional Resources

Healthcare’s Search Results Page is the New Homepage

Read about why treating onsite search like a product helps healthcare organizations unify the patient journey and build trust.

Read More

Deliver Info Faster with AI-Powered Smart Answers

Learn how Smart Answers modernizes onsite search with fast, trustworthy answers powered by your existing content.

Read More

How Smarter Campus Search Wins with AI-Savvy Students

More than 80% of college applicants turn to search engines to explore programs, compare schools and gather information, making your home page the most expensive page nobody sees.

Read More

Ready to enhance your website search?

schedule a demo

Andy Crestodina | Co-founder and CMO Orbit Media

Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning digital agency, focused on web design and website optimization. Over the past 25 years, Andy has provided digital marketing advice to 1000+ businesses. Andy has written 600+ articles on content strategy, SEO, GA4, AI and visitor psychology. These articles reach more than three million marketers each year. Andy is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing, which has been called "the most practical book ever written about digital marketing."

Jeff Dillon | Higher Education Digital Strategist at SearchStax

Jeff Dillon is the Digital Strategist for Higher Education at SearchStax and the founder of EdTech Connect, a technology marketplace designed exclusively for the higher education community. Jeff has over 20 years of leadership experience in higher education technology with expertise in search engines, AI, digital experience platforms, personalization strategies and communication tools.

Chris Pace | VP Healthcare Industry SearchStax

Chris Pace is a marketing leader with over 20 years devoted to the healthcare industry. He currently serves as VP of Healthcare Industry at SearchStax. Previously, Chris was the Senior Director of Digital Marketing at Banner Health, the largest hospital system and employer in Arizona. During his tenure at Banner Health, Chris led the content strategy, service line marketing, and website development strategy. Under his leadership, Banner significantly expanded its digital footprint through the implementation of a comprehensive digital marketing stack, positioning BannerHealth.com among the top 10 most visited healthcare websites. In 2024, Chris was honored with induction into the Healthcare Internet Hall of Fame.