Optimizely
Hosted by: SearchStax
Tuesday, June 2 @ 11am PT / 2pm ET
From AI Discovery to Conversion:
Why Onsite Search Matters More Than Ever
webinar overview
AI is reshaping how users discover information online. As answer engines and generative AI experiences reduce traditional click-through behavior, organizations are seeing a shift in both traffic volume and user expectations.
For Sitecore customers, this changes the role of the website experience. The users who arrive are more informed, more qualified and closer to action. This puts greater pressure on the website experience—especially site search—to quickly fulfill user intent and drive conversion.
This webinar will help marketers understand:
- How SEO, AEO and GEO are evolving
- How AI is changing traffic behavior
- Why on-site search is becoming more important in a lower-traffic environment
- How Sitecore teams can better connect discovery, experience and conversion
Additional Resources
What 500+ Enterprise Leaders Reveal About the State of Site Search
82% of respondents say site search data is critically important for understanding visitor intent, but many marketers can’t act on that data.
Deliver Info Faster with AI-Powered Smart Answers
AI-powered Site Search feature turns your onsite search experience into something truly modern: fast, concise answers, generated from your trusted website content.
AI-Powered Site Search for Sitecore
Deliver smarter, faster, more relevant digital experiences, without relying on developers for every update.