Optimizely
AI as Experience Layer
Lessons from RISD's Search Redesign
webinar overview
See how Rhode Island School of Design (RISD) is using AI to transform student search without the buzzwords or big budgets. RISD’s Brian Clark will walk you through how they rebuilt the search experience to deliver AI-powered answers that actually help students find what they need.
What you'll take away:
- How RISD unified search across siloed subdomains
- Real implementation details: what worked and what surprised them
- How to deploy generative AI as a practical tool, not a shiny add-on
- Ways to improve digital experience while working with real-world constraints
Join us for an insightful conversation with practical takeaways for marketing, UX, admissions and content teams who want to make it easier for students to get answers.
Additional Resources
All New Research Report
SearchStax partnered with The Chronicle of Higher Education to survey 225+ marketing and web experience professionals in higher education.
AI Smart Assistant: Higher Ed’s Search Amplifier
Today’s students expect fast, intelligent search, and most higher ed websites aren’t delivering. Explore how AI-powered site search can close the gap, improve content discovery and help institutions meet rising expectations of their current, and future, generation of students.
How Smarter Campus Search Wins with AI-Savvy Students
More than 80% of college applicants turn to search engines to explore programs, compare schools and gather information, making your home page the most expensive page nobody sees.