SearchStax Launches Smart Answers to Bring High-Impact Generative AI to Onsite Search
With Smart Answers, visitors can type natural language questions into the search bar and receive a direct, AI-generated answer that appears instantly above website search results, similar to Google AI Overviews.
LOS ANGELES, Calif., July 15, 2025 – SearchStax today announced the release of Smart Answers for Site Search, a generative AI feature that delivers instant, natural language summaries at the top of onsite search results pages. Pulled from the customer’s own content index, Smart Answers gives website visitors faster access to accurate information, modernizing how people search, engage, and discover content on websites.
With Smart Answers, visitors can type natural language questions into the search bar and receive a direct, AI-generated answer that appears instantly above website search results, similar to Google AI Overviews. Each response is grounded in the website’s indexed content and includes source citations. Users can also provide feedback to fine-tune the experience.
“Today’s search users expect answers, not just results,” said Sameer Maggon, Founder and CEO of SearchStax. “With Smart Answers, we’re delivering on that promise, combining the power of generative AI with our customers’ own trusted content to give visitors instant, accurate, conversational answers right at the top of the results page. It’s a leap forward for how people discover information, deepen engagement, and get what they need without friction — and it’s all done without adding complexity for the teams managing the website. Think Google AI Overviews – but for your own website content.”
The launch comes at a time when search behaviors are rapidly changing, shifting away from one or two keywords and moving toward longer question-style queries. As AI-powered search becomes the norm, website visitors expect smarter, faster answers capable of understanding and delivering information in natural language. SearchStax Smart Answers for Site Search brings that same modern experience directly to brand and institutional websites.
“Smart Answers is a great example of how our partnership with SearchStax continues to push the boundaries of what’s possible in digital experiences,” said Leslie Persaud, VP, Product Management, Acquia. “With Acquia Search powered by SearchStax, our customers can now deliver richer, faster, more intuitive search experiences that match how people expect to find answers today — all while staying in control of their own trusted content. It’s a powerful step forward in helping organizations modernize how they connect people with information.”
For marketing teams and website experience owners, Smart Answers levels up their onsite search without the burden of heavy code changes or development projects. Smart Answers provides a developer-ready widget for easy implementation, with customizable UI to match your brand. Smart Answers determines if the search request requires a generative response and then synthesizes information from your content that has been indexed in SearchStax Site Search, delivering easy-to-digest answers to web visitors’ questions.
Key Benefits of Smart Answers:
- Faster access to information with AI-summarized responses
- Trusted answers based on your own website content
- Natural language support, encouraging questions over keywords
- Higher engagement and satisfaction by matching modern user expectations
- Effortless modernization of your search experience without needing to re-architect your site
Whether your visitors are students, patients, members or other constituents, they no longer have to search like this:
“economics or finance -remote -virtual”
They can just ask:
“What are your in-person economics and finance programs?”
For more information on Smart Answers, visit: searchstax.com/site-search/smart-answers. Smart Answers will also be demonstrated live at eduWeb Summit July 15 – 17, 2025, in Portland, Maine.
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About SearchStax
SearchStax – the Search Experience Company – enables marketers and developers to deliver fast, relevant website search experiences. SearchStax powers search for more than 700 customers worldwide, including leading brands in higher education, healthcare, government, manufacturing, and financial services. Some clients include Roche, University of Arkansas, University of Chicago Medicine, KPMG, Banner Health and Canon. Learn more at www.searchstax.com.
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