Healthcare Marketing & Physician Strategies Summit (HMPS)
May 3-6, 2026 | Salt Lake City
Stop by Booth #37 to see how smarter search helps healthcare teams improve patient journeys and uncover insights from search behavior.
Speaking Session
AI-Ready Patient Search: Beyond SEO
Presenters: Chris Pace of SearchStax, Sujal Raju of Enqbator and Martha van Berkel of Schema App.
Facilitator: Daniel Fell, Health Systems Practice Lead at Unlock Health
When: Monday, May 4th, 1:15 - 2:05 pm
Location: TBD
The search experience is often the first step in a patient’s care journey, and AI is transforming how those results appear. Examine what truly moves the needle now: trusted provider, location, and service data; scalable listings; AI-ready content; and a friction-free find-care flow. Explore what zero-click experiences mean for websites and how to adapt content, distribute data, and redefine success.
Meet our Team
Chris Pace
VP, Healthcare Industry
Brandon Hough
Sr. Account Manager
Mike Shafer
Sr. Enterprise Account Executive
Shamaila Shah
Events & Programs Manager
Additional Resources
Search That Works: Digital Access in Healthcare ebook
Your website search has tremendous potential yet is often underutilized on healthcare sites. Get this ebook to learn how smarter search improves access, reduces friction and delivers on digital experiences. Discover what patients really expect from healthcare websites.
Healthcare Website Search Best Practices
Visitors to healthcare websites have specific needs in mind. They are often on a time crunch to urgently find very specific information. Because the website represents the primary digital patient experience, quickly finding relevant information is key.
About Healthcare Marketing & Physician Strategies Summit (HMPS)
HMPS26 will mark 31 years of identifying important challenges in the areas of healthcare marketing, communications, strategy, digital, and physician relations and tackling them head-on. It is THE place where actionable strategies and solutions are shared by senior-level executives from healthcare organizations nationwide.