Optimizely
eduWeb Summit 2025
July 15-17 | Portland, ME
Ready to elevate your website search experience? Connect with our team of experts at eduWeb Summit, booth #14 to learn how better website search can boost engagement, improve content discovery and support enrollment goals.
Don’t miss our featured session on Tuesday, July 15, at 2:45 pm: “Navigating Complexity: Parker University’s Site Search Strategy” where we’ll share real-world insights on transforming complex university search ecosystems.
Learn more about our session and attending team below, or get ahead of the crowd and schedule your demo today!
Industry Expert Session:
Navigating Complexity: Parker University’s Site Search Strategy
Presenters: Jeff Dillon of SearchStax and Michael Clark of Parker University
When: Tuesday July 15 | 2:45-3:45 PM
Location: Rhode Island Room
Michael Clark
Sr. Director of Marketing Technology Parker University
Ready to tackle the website search challenges you face every day? Join us for our case study session with Parker University
Here’s what you’ll learn:
- How Parker University broke down search silos across multiple subdomains
- The strategy that transformed fragmented search into one cohesive experience
- Real data insights that led to targeted content improvements
- Practical approaches for serving diverse user groups from prospective students to faculty
Parker University isn’t just any school, they’re globally recognized for chiropractic, neuroscience and human performance programs, plus they run high-volume teaching clinics and partner with professional sports teams. Their search needs were complex, and their old system just couldn’t keep up.
Meet our Team at eduWeb Summit!
Kevin Stejskal
Sr. Account Executive
Sam Mazzaferro
Account Executive
Jeff Dillon
Digital Strategist
Shamaila Shah
Events and Programs
Manager
All New Research Report
SearchStax partnered with The Chronicle of Higher Education to survey 225+ marketing and web experience professionals in higher education. The survey covered:
- The role of site search in delivering a great website experience
- How higher ed leaders are thinking about content strategy
- Gaps in marketing agility - from content creation to tuning search
- Higher ed’s plan to invest in AI-powered tools
Learn more about Site Search and UX for Higher Education
Uncovering the Blind Spot in Your Content Strategy
Website search functionality is a growing issue and critical blindspot for higher ed institutions. Here’s a firsthand look at how the issue affects universities who are struggling to keep up with digital demands.
Higher Education Website Search Best Practices
Websites for higher education are packed with information, but that can make it difficult for potential students to find a specific webpage. Understanding what Gen Z customers need and expect is critical to winning them over.
Explore the eduWeb Summit
The eduWeb Summit is an annual conference gathering higher education professionals and industry partners from 16 countries and all 50 states to share advancements in marketing, communications, and digital work.