Optimizely
Digital Collegium Annual Conference
Sept. 28 - Oct. 1 | Grand Rapids, MI | Booth #300
Simplify the student journey with AI-powered website search! Connect with our team of experts at Digital Collegium to learn how your search bar can boost engagement, improve content discovery and support enrollment goals.
Join our panel on Tuesday at 9:30 am: “AI-driven click-through rate hits 48 percent: Two universities share their playbook” with guest speakers from Bridgewater State University and Parker University.
Learn more about our session and attending team below, or get ahead of the crowd and schedule your demo today!
Session Details:
AI-driven click-through rate hits 48 percent: Two universities share their playbook
Presenters: Eileen O’Sullivan of Bridgewater State University, Michael Clark of Parker University, Jeff Dillon of SearchStax
When: Tuesday Sept. 30 | 9:30-10:15am ET
Location: Grand Gallery Overlook GH
What happens when a chiropractic‑rooted private university in Texas and the largest state college in Massachusetts both decide their site search is letting students down? They transform it into a powerful engagement tool.
In this session, you’ll hear how Parker University slashed dead‑end searches by 63 percent and nearly doubled clicks, while Bridgewater State pushed its click‑through rate to 48 percent and used query data to surface crisis and LGBTQ resources exactly when students needed them. See how two very different institutions turned the humble search box into a marketing workhorse that boosts engagement, guides content and even advances campus values. You’ll leave with practical tactics, fresh talking points for leadership and a checklist to start leveling up your own search.
Eileen Sullivan
Director of Web Communications
Michael Clark
Sr. Director of Marketing Technology
Meet our Team at eduWeb Summit!
Kevin Stejskal
Sr. Account Executive
Sam Mazzaferro
Account Executive
Jeff Dillon
Digital Strategist
Shamaila Shah
Events and Programs
Manager
Meet our Team at Digital Collegium!
Kevin Stejskal
Jeff Dillon
David Pilgrim
Sam Mazzaferro
Shamaila Shah
All New Research Report
SearchStax partnered with The Chronicle of Higher Education to survey 225+ marketing and web experience professionals in higher education. The survey covered:
- The role of site search in delivering a great website experience
- How higher ed leaders are thinking about content strategy
- Gaps in marketing agility - from content creation to tuning search
- Higher ed’s plan to invest in AI-powered tools
Learn more about Site Search and UX for Higher Education
Uncovering the Blind Spot in Your Content Strategy
Website search functionality is a growing issue and critical blindspot for higher ed institutions. Here’s a firsthand look at how the issue affects universities who are struggling to keep up with digital demands.
Higher Education Website Search Best Practices
Websites for higher education are packed with information, but that can make it difficult for potential students to find a specific webpage. Understanding what Gen Z customers need and expect is critical to winning them over.
Explore Digital Collegium
The Digital Collegium Annual Conference schedule is packed with opportunities to connect, learn and lead—online and in person. From collaborative sessions to career-shaping insights, every moment is designed to deliver real value, with affordable pricing and a hybrid format that works for you. Whether you’re a digital veteran or new to the field, you’ll find a welcoming community ready to share practical strategies, fresh ideas and innovative solutions for higher ed’s digital future.