Most companies take a set-it-up-once-and-forget-about-it strategy for the site search on their website. SearchStax Product Specialist Tyler Huff recently authored a blog post for Contentful that explains that website search must be regularly tuned to optimize the customer experience and offers 5 website search KPIs that can be used to improve your content strategy.
- Click-through rate (CTR)
- No result searches
- Searches per session
- Average click position
- Most clicked items
