Nov. 18, 2021
Danielle Bartholomew
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For November’s partner spotlight we’re showcasing Engagency, a SearchStax Alliance Program member since 2019.
Engagency is an award-winning digital transformation agency based in Austin, Texas, and Reston, Virginia. Since 2015, it has been consistently named one of top Sitecore development partners in the world and a top B2B company in the United States by independent research firm Clutch. Engagency is a Gold Sitecore and Silver Optimizely certified partner that specializes in implementation, managed services, enablement, and training.
We asked Jason Perry, President & CEO at Engagency, to share some of his industry experience and insights on the mistakes organizations can avoid when selecting a new DXP partner.
“I think the biggest mistake organizations make when planning a digital transformation is hiring a one-stop shop and assuming that they have all of the skills that are required to design, execute, and support something that involves multiple enterprise platforms,” shared Jason. “While it is tempting to work with a single shop that promises to do everything, and it’s easier from a procurement standpoint, what brands often discover is that when you’re a Jack of all trades, you’re a master of none (or only one). So, one aspect of the delivery might be really strong and on point, but a lot of other critical aspects of the delivery could be considered an afterthought of that agency. Ultimately, the result can be really disappointing and might even cost you your job.”
As for what organizations can do instead, Jason said, “The recommended approach is to find best-in-breed agencies that have a commitment to working in partnership to make your digital transformation a reality. You can have one agency be the lead agency, that being the one you have the procurement relationship with, and then you can have a sub-agency who goes through your lead agency of record.”
Based on their decade-plus of experience helping organizations navigate their digital transformations, the team at Engagency has put together a guide for businesses about to embark on the journey. Check out their blog, “Choosing a Digital Transformation Partner? Ask These 5 Questions.”
Together, SearchStax and Engagency have developed immersive search and content experiences for global consulting firms like ICF. SearchStax is proud to have Engagency as a partner and looks forward to continued collaborations!
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