SearchStudio Delivers Analytics and Easy-to-Use Tools for Marketers
We are not search experts and were looking for a vendor to provide expert guidance to our team. We felt that SearchStax was the right vendor who could fulfill that need and give us the solution confidence we were seeking.
Micah Ruge, Director
Customer Enablement at Calix
Calix is the leading global B2B provider of the cloud and software platforms, systems and services required to deliver the unified access network and smart premises of tomorrow. Innovative communication service providers rely on Calix platforms to build next generation networks.
Search is an important part of the Calix website experience. The vast majority of visitors to the Calix website are service providers who need to be able to quickly find documents, software downloads or support issues in the user community. Calix has a large and diverse portfolio of advanced technology, so finding content as quickly as possible is essential for a great customer experience.
The primary need for the Calix team was that they had less than a year to replace the functionality of their Google Search Appliance and find an alternative search solution for their AEM upgrade.
The previous version of the Calix website used the Google Search Appliance to handle the search needs for their Adobe Experience Manager (AEM) website. The Google Search Appliance was a local rack-mounted device that provided document indexing functionality for their website. When Google announced a phaseout of their search appliance in 2016, Calix needed to come up with a new search solution to go with their planned AEM upgrade.
With less than a year until support for the Google search appliance was sunsetted, the Calix team had to quickly identify potential vendors and solutions. After an exhaustive search for new solutions, the Calix team decided to implement the SearchStax Managed Solr solution for AEM.
Due to the size and complexity of the AEM and search upgrade, Calix broke the upgrade project into two phases.
Phase 1 was completed in 2018 and consisted of the AEM website upgrade plus replacement of core search functionality with the SearchStax Managed Solr solution.
Phase 2 included refinements to search including federated search to combine results from both their website and from the community platform which is on a separate platform. Other enhancements to provide a more satisfying search experience include faceted search, typeahead input on searches, restrictions to gated content and the ability to toggle between most relevant and most recent search results.
Another key component in Phase 2 will be the implementation of SearchStax Site Search – the site search analytics and experience management solution. The Site Search Analytics will provide visibility into what users are searching for on the website and gives the Calix team the ability to finetune their search experience in real time. The Search Feedback feature of Site Search will also be available for users to rate their search experience and provide comments.
With SearchStax Managed Search, Calix now enjoys high-performance and high availability Solr infrastructure for the Adobe Experience Manager website. The Calix team can focus on making changes to their website without having to spend time on the operational details of their Solr infrastructure.
The Site Search solution will provide Calix with valuable information on what users are searching for, what searches don’t return any results and where clicks occur on the search results. Armed with this information, the Calix team will be able to make adjustments to search, boost fields to change the search rankings and promote content.