Website User Experience – Data and Trends

Website User Experience: The Make-or-Break Moment

For a performer, their make-or-break moment can happen when they walk on the America’s Got Talent stage. Their performance may launch their career or set them back to start.

For a university or business, their make-or-break moments happen each time someone hits their website. If the site visitor finds what they’re looking for and has a good experience, they’ll continue to engage with the brand. But if the site looks wonky, is hard to navigate and difficult to find information, the visitor is likely to bounce and look elsewhere. Very likely, in fact. 

In a recent SearchStax webinar, we looked at three key trends driving brands to improve site search on content-rich websites. 

The major trends and short clips from the webinar are shared below.

Some of the website trends include an increased emphasis on user experience, higher visitor expectations and brands having to keep up with the ever-evolving volume of content we’re all creating.

Online User Experiences Matter

A crisp experience keeps visitors exploring your site and finding answers to their questions. 

However, a bad experience means that you not only lose them now, but possibly forever. 88% of online users won’t return to a website if they have a bad experience (Forbes).  

Here’s what Pete Navarra, vice president of product adoption at SearchStax and 6x Sitecore MVP, had to say during the live event: