September 19, 2022
Daniela Prada
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As part of the Experience Acquia Summit 2022, SearchStax had the opportunity to sponsor the Partner World Empowerment Tour in Washington, D.C. on Tuesday, September 13th at The City Club of Washington. During this event, Mamie Cruse, VP of Global Partnerships at SearchStax, gave a presentation on how to deliver a modern search experience on Acquia.
After introducing both of SearchStax’s flagship products, SearchStax Cloud and SearchStax Studio, Mamie shared with the audience some eye-opening data that demonstrates the importance of the search experience when building and optimizing a website. According to a survey conducted by Harris Poll that included 200 website managers and 10,000 consumers, search abandonment costs over $300 billion annually in the U.S. alone.
Other recent studies show that sites with site search are 1.8x more effective at producing conversions and 75% of users’ search queries are influenced by Google auto-suggestions. However, to this day 84% of companies are not measuring and optimizing their site search.
With SearchStax Studio, companies can understand what works and what can be improved on their sites by unlocking the three components of modern search: Site Search Elements, Search Analytics, and Optimization Tools. With SearchStax Studio capabilities, companies are able to get insights on key search indicators to understand user behavior and uncover enhancement opportunities.
At the Partner World Empowerment Tour, the audience got the chance to see a real-time demonstration of the SearchStax Studio capabilities and personalization tools. If you want to learn how to optimize your client’s site search experience, contact us for a personalized demo.
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