We’re back in the office post-Sitecore Symposium and still going over all the best moments and lessons learned from the weeklong event. There were tons of visits with users and partners. There was a presentation from our resident Sitecore MVP, Pete Navarra. We gave away an Oculus at our booth. And we’re sharing notes and checking out all the shared social posts on the Sitecore Symposium website. Below are the main highlights from SearchStax team members who attended the event.
Staying Grounded with Customers and Partners
“The most interesting thing for me was seeing how much our customers love our SearchStax Cloud solution,” said Anders DiLascio, SearchStax account executive. “It was great seeing the amount of support we have within the Sitecore community.”
He added that a main discussion topic was the industry need for a reasonably priced site search solution that makes it easier for companies to improve their site search experience. “There’s definitely a perceived gap with some existing solutions and that some of them don’t offer the value that users are looking for.”
“It was remarkable to see how many people not only knew of SearchStax but had stopped by the booth because of the positive reviews and recommendations they’ve received from their peers,” said Bri Riede, SearchStax marketing associate.
“My favorite part was seeing the Sitecore community as a whole,” said Pete Navarra, VP DXP Solutions of SearchStax and Sitecore MVP. “We’ve been unable to meet as a group for nearly three years.”
Sharing Insights About Sitecore
Outside of presentations, we received multiple questions around analytics. How does SearchStax Studio’s analytics compare to Google Analytics? Which metrics should organizations be interested in? And how do you turn analytics into actionable steps? We published a blog earlier this week that shows the differences between SearchStax Studio and Google Analytics to help answer these questions. And there’s an upcoming blog that will share how teams can use analytics to generate new ideas, maintain existing content, and prioritize different content needs.
Keeping an Eye on a Growing Market
Sitecore’s product announcement of Sitecore Search turned heads and started lots of productive conversations on and off the tradeshow floor. The overall sentiment from people visiting our booth was that this was a great opportunity for SearchStax’s positive customer experience to stand out more than ever.
“It was great to see that many attendees initially thought about SearchStax when the announcement was made,” said Riley Bradshaw, SearchStax partner success manager.
Booth Giveaways for Visitors
Expectations for Next Year
Team members are already anticipating what might happen during the next Sitecore Symposium in 2023. Many predict that new innovations and updates could be on the horizon because new products often spur ideas at other organizations. “This really opens the door for closer collaboration with our customers to continue meeting their needs as well as finding ways to solve others,” said Matthew Bouley, SearchStax account executive.