Aug. 14, 2013

Sameer Maggon


2 min. read

The term search analytics refers to the analysis and aggregation of statistics used for search engine marketing and optimization. In laymen’s terms: It lets you know what your potential customers are searching for. If you’re not using search analytics as a tool in your business marketing efforts, you should be. Here is why.

* If brick and mortar stores do it, why shouldn’t you? Successful businesses have long used market research to bring customers to their door and keep them coming back. Search analytics is simply marketing research for the ecommerce and mcommerce generation.

* If you know what your customers are searching for and what they haven’t been able to find, then you can more readily gear your website content so that information about the products or services you’re offering is able to reach them when they’re looking for it.

* Know which products are trending. Use daily, weekly and monthly analysis to see which products are being searched for the most and what the most popular areas and products on your website are. Likewise, use the information to uncover trends that indicate when you’re customers are leaving your site or which items they’re not interested in.

* Keep an edge over your competitors. Let’s face it: if your customers don’t find what they’re looking for at your website, they are very likely going to go to someone else’s website. By having information as to what they’re searching for, you’re more likely to meet their needs and keep them from clicking away from you.

Measured Search puts high quality and relevant search analysis in your hands. For more information on what we can do to help your business, contact us.

By Sameer Maggon

VP, Product

“…search should not only be for those organizations with massive search budgets.”

Get the Latest Content First