The Modern Digital Experience is Search Optimized SearchStax at Acquia Engage Boston

For Boston, we have a great breakout session in store, where we’ll be co-presenting with Acquia, not only as a DXP partner, but in the context of Acquia-as-a-SearchStax-customer. Again, we are set to join forces, this time with our esteemed customer and partner Matt Wetmore, Senior Director of Digital Marketing at Acquia. This is a must-attend presentation if you’re at all interested in search — Matt and Sameer will cover the story of how Acquia came to prioritize site search as a key factor that could help maintain and improve brand loyalty on their website. Matt and Sameer will also share industry insights into “what really matters” when it comes to search. This discussion will cover the importance of search in the context of DXP composability, headless CMS architectures, and everyone’s favorite topic of the year – generative AI and LLMs. 

Scheduled for Wednesday, Nov. 15, at 4:15 p.m. in the Monet Room, this breakout session – titled “Don’t Google That: Leverage Your Site Search Instead!” – will feature a unique hybrid of “visionary” and “operational” perspectives. Sameer and Matt will talk high-level trends supplemented with deeper dives into concrete examples, to help you calibrate to what we are seeing happening across the industry, supported by real-world evidence and actionable ways to help you prioritize better. 

Your main takeaway from this talk will be that you’ll directly understand how search can substantially enhance the value of your digital experiences – not just in terms of conversions and metrics, but also in terms of engagement and brand.