Insights from 225+ higher ed website experience professionals

read the report to understand:
- Roadblocks to delivering exceptional digital experiences across academic departments
- Why evolving content discovery is critical for higher ed success
- The expected impact of AI on higher ed ecosystems in the coming years
- Actionable methods for improving content strategy and delivery for your institution
The State of Site Search in Higher Education
What your peers are saying in 2025:

19%
A significant majority of respondents believe improvements to their overall site experience will impact key student success metrics, but only 19% believe they’re delivering a great website experience today.
50%
Onsite search ranks among the top 3 most important features for higher ed website experiences, yet 50% of respondents recognize that their search frustrates users with irrelevant or outdated results.
50%

72%
Despite a lack of AI maturity across higher ed institutions, 72% of respondents plan to advocate for more AI tools to improve their website experiences in the next two years.

About the Chronicle of Higher Education
The Chronicle of Higher Education is academe’s most trusted resource for independent journalism, career development, and forward-looking intelligence. Since its founding in 1966, The Chronicle has grown to serve millions of educators, administrators, researchers, and policymakers who rely on its insights to lead, teach, learn, and innovate. The Chronicle’s independent newsroom – the nation’s largest dedicated to covering colleges and universities – is home to award-winning journalists and data analysts with a passion for serving audiences with indispensable news and actionable insights on issues that matter.