Items

Studio > Analytics > Items

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The Analytics – Items screen presents insights on the content that mattered most, least, and that did not interest the viewer. It shows lists of ranked result-items, and lets you click through to see the searches that led to each item. 

• Total Impressions: Number of result items displayed during the selected time interval.
• Total Clicks: Number of click-through events in the selected time interval.
• Items Click-Through Rate: Percentage of Total Impressions that received a click-through event.

The Most Clicked table shows the result items that were clicked the most. 

• Item Title: The title of a document that users clicked on during the selected time interval.
• Impression Count: The number of times that this item was presented to users in search results during the selected time interval.
• Click Count: Number of click-through events for this item in the selected time interval.
• Item Click-Through Rate: Percent of Impressions that were clicked on.

You can click on any item to see the Item Details view. 

• Total Searches: Number of searches in this time period that matched this item.
• Total Impressions: Number of times the item was presented to users in the results list.
• Total Clicks: Number of click-through events on this item.
• Item Click-Through Rate: Percent of Impressions that received a click-through event.

Use the “back” button to return to the Analytics – Items screen. Scroll down to view the list of “Least Clicked,” meaning content items that had little or no engagement. 

See our Analytics Glossary for a list of all SearchStax Studio metrics.