Search Analytics Usage - SearchStax
SearchStax® includes search analytics reports that track the queries and search results of your deployment.
To view the displays on this page, you must:
- Create an analytics app.
- Insert analytics scripts in your search-results page.
- Let people use your search application so you can collect statistics.
- Navigate from the Analytics node on the left-side navigation column to the list of Analytics Apps.
- Click the name of an App to see its data.
- Select the Usage menu in the menu bar.
- Select Top Searches, Top No-Result Searches, or Top Clicks.
The Top Searches table reveals what users searched for. It includes all searches, not just the most-popular ones, and can be sorted on any column of data.
Top Searches provides a detailed table view of searches.
|Query||The primary search query. The display does not include the settings of facets and filters.|
|Count||Number of times that users submitted this query.|
|% of total||Relative popularity of this query.|
|Hits||Number of results displayed to users in response to this query.|
|Clicks||Number of results that were clicked by users desiring more information.|
|CTR||Click-through rate (Clicks divided by Count)|
|Latency (avg)||Average search latency|
You can filter the list either by searching for a keyword, or by setting a numeric limit on CTR or Clicks. For instance, the following example limits the table to queries where the number of click-through events was above 1000 for the requested reporting period:
You can share this display with a third party by using the Share Link button.
This button opens a dialog box containing a sharable URL. Click the copy button to copy the link to the clipboard.
You can email this link to any user, whether they have a Searchstax account or not.
Top No-Results Searches
Search Product Owners are especially interested in user queries that produced zero results. SearchStax summarizes these queries in the following table. Look for Top No-Results Searches under the Usage menu on the Analytics menu bar.
|Query||The primary search query. The display does not include the settings of facets and filters, one of which might be the reason the search was unsuccessful.|
|Count||Number of times that this query resulted in zero results during the reporting period.|
|% of total||Percentage of all unsuccessful searches during the reporting period.|
The Top Clicks display shows the most popular click-through items for the designated time interval. Look for Top Clicks under the Usage menu on the left side of the SearchStax dashboard.
|Clicked Item||The result item that garnered the click-through events.|
|Sum||Number of times that this item was clicked as a sum over all the queries.|
|% of total||Percentage of all click-through events in the reporting period.|