As an online business owner, having an eye-catching, colorful website chock full of merchandise doesn’t alone translate into profits. Ease of navigation as well as proper formatting for both desktop and mobile devices are essential as well. However, one important component that is often neglected is that of the site’s own search engine. A site […]
It’s one of the greatest fears of an online retailer: you’ve got a potential customer, you’ve got the product they want, and you can’t get the two of them together. It seems that no matter how you name and describe your product, it’s not selling. You suspect that the potential customer is looking for it […]
“There are known knowns; there are things we know that we know.There are known unknowns; that is to say, there are things that we now know we don’t know. But there are also unknown unknowns – there are things we do not know we don’t know.” – United States Secretary of Defense, Donald Rumsfeld Let’s focus […]
Below is a recent slideshare that talks about what Measured Search is, how it can help businesses track how users are using their site search and discover areas that need attention – all in all to improve your customer’s experience & your business’s bottom line. Learn more about search analytics here. What is measured […]